Email marketing essentials: Get it right!
Embarking on an email marketing journey? 🌟 Here are five tips to help you succeed without racking up costs:
1. Start with warming up! Email providers are wary of new accounts doing bulk sends. Warm up your account by gradually increasing your send volume. Tools like Mailgun and Warmup Inbox can help automate this process.
2. Choose the right domain🖥️: Avoid using free email domains like @gmail.com for marketing. Invest in a professional domain. A study by Campaign Monitor revealed that emails from professional domains are 70% more likely to be opened.
3. Segment your audience📊: Not all subscribers are equal. Use tools like Mailchimp or Drip to segment your audience based on demographics or past interactions. Tailored content can improve engagement rates.
4. Craft compelling subject lines✉️: The subject line is the first thing your audience sees. Make it count! Keep it short, clear, and intriguing. A/B testing can help identify what works best.
5. Monitor and analyse: Use analytics to track the success of your emails. Metrics like open rates, click-through rates, and conversions are key to understanding what resonates with your audience.
Wondering how to optimise your email campaigns and avoid pitfalls? Looking for the right tools to ensure your emails hit the mark without ending up in spam?
Recruiters like myself use email marketing to keep in touch with candidates, notify candidates of new roles, prospect to new potential clients, keep existing clients aware of changes in the business and to keep existing clients aware of talent trends, potentially profiles of candidates who are urgently looking. Interested to hear what my connections use email marketing for?
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