The power of machine learning and artificial intelligence in the data centre

Data is everywhere – masses of it. And it’s helping businesses to make better decisions across departments. Marketing can utilise data to discover the effectiveness of email campaigns, finance can analyse past trends to make predictions and projections for the future, and sales can target their follow-up with detailed information on prospective customers.

But data is only useful when business tools transform it into valuable information. Data intelligence through algorithms and analytics make business data relatable. The most advanced solutions require enormous amounts of data to be able to offer accurate insight to users. As a result, many solutions are cloud based, as most businesses do not have the IT capacity or budget to store this amount of information.

So where does all this data reside? The data centre.

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