Azure’s rise instills doubts in AWS shops
Enterprises are concerned as they have made a tremendous investment in AWS, but are now second-guessing their support.- Azure grew overall from 20 to 34 percent, while Amazon Web Services stayed flat at 57 percent.
- Google grew from 10 to 15 percent to maintain third position
- Within enterprises, Azure increased adoption significantly: from 26 percent to 43 percent. By contrast, AWS adoption increased slightly: from 56 percent to 59 percent.
Let's be clear: Azure’s success is well-earned. Microsoft was late to the party, but not so late that it missed out on doing the right things around adoption of its cloud.
And Microsoft has smartly leveraged its existing enterprises relationships, unlike AWS and Google. Enterprises that have their IT solutions based on Windows servers, which is a lot of enterprises, are low-hanging fruit for Microsoft Azure. The ease of migration is also tempting, even though they can also get Windows servers on AWS.
Still, AWS has kept up with the market growth. Indeed, AWS's growth aligns almost perfectly to that of the cloud computing market in general. AWS will continue to set the standard for IaaS platforms, and it won’t give up market share unless it does something really dumb. I suspect that won’t happen.
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